About By Alma Nielsen

By Alma Nielsen is a small jewelry brand based in Denmark, Scandinavia. The brand was founded by Alma Nielsen in 2020, a few months after her 16th birthday. She has always had a great passion for fashion, design and sparkling details which is the fundament of By Alma Nielsen.

By Alma Nielsen was founded with the mission to design and create handmade jewelry of high quality to people of all genders and ages through our webshop and a small number of carefully selected retailers in Denmark. 


Handmade with love

All pieces is ethically designed and made by hand with love in Denmark. Quality and good craftsmanship is very been important to us. We mainly use supplies of 925 sterling silver and 18 karat gold plated 925 sterling silver. Furthermore, we only use real freshwater pearls which is a product of nature. Therefore, all pieces are unique in their own way. 


Statement from founder Alma Nielsen

"Since the beginning of my journey it has been my goal to design pieces that would suit people with different styles and preferences, and therefore also people of all genders and ages. No matter if you prefer a more simple and elegant look or a more colorful and wilder look, By Alma Nielsen has something for you. Find your new favorite piece on my website, or DM me for any kind of custom order"


Care guide

To protect your jewelry, we always recommend to avoid contact with water of all forms. Avoid spraying perfume or applying creams directly to the jewelry. We also recommend storing your jewelry in a safe space to help avoid breakage, scratching or tangling. Likewise, avoid storing your jewelry in direct sunlight. Instead we would recommend storing your jewelry in a closed box or a soft pouch. When purchasing a set of By Alma Nielsen earrings, you will receive a customized By Alma Nielsen jewelry box which is a perfect storage option for your jewelry.