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About By Alma Nielsen

About By Alma Nielsen

By Alma Nielsen is a small jewelry brand based in Denmark, Scandinavia. The brand was founded by me, Alma Nielsen in 2020, a few months after my 16th birthday. I have always had a great passion for fashion, design and sparkling details which has been the fundament of my jewelry brand.


Handmade with love

All is ethically designed and made by hand with love in Denmark.

Quality and good craftsmanship have always been important factors to me. I exclusively use supplies of 925 sterling silver and 18 carat gold plated 925 sterling silver when making my jewelry. Furthermore, I only use real freshwater pearls which is a product of nature. 

My mission is to design and create delicate handmade jewelry of high quality.  through my webshop and a small number of carefully selected retailers in Denmark. 

For as long as I can remember 

Since the beginning of journey it has been my goal to design pieces that would suit many different kinds of people. No matter if you prefer a more simple and elegant look or a more colorful and wilder look, By Alma Nielsen has something for you. 


Care guide

To protect your jewelry, I will always recommend to avoid contact with water of all forms. Avoid spraying perfume or applying creams directly to the jewelry. I also recommend storing your jewelry in a safe space to help avoid breakage, scratching or tangling. Likewise, avoid storing your jewelry in direct sunlight. Instead I would recommend placing your jewelry in a closed box or a soft pouch. When purchasing a set of By Alma Nielsen earrings, you will receive a customized By Alma Nielsen jewelry box which is a perfect storage option for your jewelry.